Aston Martin, the renowned luxury car manufacturer, is gearing up to celebrate its momentous 110th anniversary in 2023. To commemorate its rich heritage and showcase its brand’s evolution, Aston Martin organized a spectacular display at the Silverstone Circuit during the British Grand Prix weekend. Aston Martin proudly presented 110 of its iconic cars, representing the remarkable journey of the company over 11 decades. The event also marked the grand opening of Aston Martin’s new Formula One campus at the track.
The dazzling parade of cars that spanned the brand’s glorious history was nothing short of breathtaking. Aston Martin’s latest creation, the DB12, made its debut alongside beloved classics like the A3, which holds the distinction of being Aston’s oldest surviving car, now over a century old. The DB12, unveiled in May, boasts a formidable 671-horsepower V8 engine sourced from Mercedes-AMG, solidifying its place among the powerhouse supercars.
The esteemed Valkyrie hypercar and the sleek DBX707 crossover added to the splendor of the track, captivating the hearts of Aston Martin enthusiasts from around the globe. Aston Martin owners enthusiastically participated in the celebratory lap, making this event a truly global gathering of Aston Martin aficionados. Additionally, the FIA Safety and Medical cars, magnificently adorned with Aston Martin branding, added a touch of panache to the spectacle. The Aston Martin Vantage and DBX707 enhanced the prestige of the occasion.
The celebration extended beyond the track as Aston Martin inaugurated its Aston Martin Aramco Cognizant Formula One Technology Campus. Spanning an impressive 400,000 square feet, this state-of-the-art facility will act as the headquarters for the Aston Martin Formula One team. Notably, this campus is the first of three buildings being constructed at the Silverstone Circuit. A cutting-edge wind tunnel, currently halfway complete, will soon join the campus, ensuring Aston Martin’s continued excellence in aerodynamics. Additionally, Aston Martin plans to replace its original factory building from 1992, making the new campus an all-encompassing hub for manufacturing and development.
The Aston Martin Aramco Cognizant Formula One Technology Campus proudly accommodates more than 700 employees, spanning various departments, including design, engineering, production, and manufacturing areas. For the first time in the brand’s history, this facility consolidates all manufacturing operations under one roof, streamlining the production process and fostering collaboration among team members.
Aston Martin’s foray into the racing series has proved exceptionally fruitful, yielding positive results on the track. Fernando Alonso, a skilled driver representing Aston Martin, achieved an impressive seventh-place finish at the 2023 British Grand Prix. With this achievement, Alonso secured his place in third position in the overall drivers’ standings. Currently, he trails behind Red Bull’s Sergio Perez by a mere 19 points, with Max Verstappen leading the pack with 255 points. Lance Stroll, Alonso’s teammate, finished in 14th place, just behind Hass’s Nico Hulkenberg. Aston Martin stands firm at third place in the Constructors’ World Championship, accumulating 181 points, slightly behind Mercedes with 203 points. Ferrari occupies fourth place with 157 points, highlighting Aston Martin’s resolute performance.
Aston Martin’s racing endeavors are just one part of a grander strategy designed to propel the brand forward. Recently, the company announced a groundbreaking collaboration with Geely, aimed at expediting production and reducing costs by supplying certain parts. With a target of selling approximately 7,000 vehicles this year, Aston Martin is fully committed to delivering unmatched excellence in the automotive industry.
Embracing the growing trend towards electric vehicles, Aston Martin also unveiled a significant partnership with Lucid, guaranteeing a steady supply of battery and powertrain components. This collaboration paves the way for Aston Martin’s first-ever electric vehicle, set to hit the market in 2025. Asserting its commitment to innovation and sustainable mobility, Aston Martin is preparing to embark on an exciting new chapter in its illustrious history.
In conclusion, Aston Martin’s 110th anniversary is a momentous occasion, encompassing a remarkable journey of luxury, performance, and excellence. With a stunning display at the Silverstone Circuit, Aston Martin showcased its past, present, and future, paying homage to its iconic cars. The opening of the Aston Martin Aramco Cognizant Formula One Technology Campus underlines the brand’s commitment to pushing boundaries and achieving greatness. Aston Martin’s remarkable performance in the racing series further solidifies its position as a leading automotive manufacturer. With strategic partnerships and a focus on electric mobility, Aston Martin eagerly awaits the future, ready to captivate automotive enthusiasts worldwide with its exceptional vehicles.