Audi Responds to High Demand by Extending R8 Supercar Production [UPDATE]

    In a recent statement to Motor1, Audi TT and R8 spokesperson Liza Kellner confirmed that the Audi R8 is still in production. Kellner explained that the last Audi R8 will leave the production line at the end of the first quarter of 2024, marking the end of an era for the iconic sports car at the Audi Böllinger Höfe site in Neckarsulm. While the R8 was initially rumored to be discontinued at the end of 2023, Kellner clarified that the actual end date has been pushed back by a few weeks.

    Despite the news of the R8’s eventual departure, sales of the supercar have seen a significant boost. In 2023, Audi sold 631 R8s in the United States, doubling the sales figures from the previous year. The global sales numbers for 2023 have yet to be disclosed by Audi, but it is expected that the company will reveal these figures during an investor meeting in March 2024. For reference, Audi sold 1,097 R8s in 2022 and 1,679 in 2021.

    While the R8’s production will eventually come to an end, Audi has not announced plans for a direct replacement. This is due to the Volkswagen Group’s decision to discontinue the 5.2-liter V10 engine, which powers the R8 and the upcoming Lamborghini Huracan successor. Instead, Audi is exploring the possibility of an electric R8, with officials hinting at the potential use of the VW Group’s Scalable Systems Platform (SSP) for iconic sports car models.

    It’s worth noting that Audi has previously released an electric version of the R8, known as the R8 E-Tron, but it was not successful in the market. With fewer than 100 units sold, the R8 E-Tron was discontinued after about a year. However, Audi is hopeful that a future electric R8 will fare better, especially considering advancements in technology and a more strategic marketing approach.

    As the end of the R8’s production looms, wealthy customers are rushing to buy the remaining models, leading to the doubling of sales in the United States. The R8 V10 GT RWD, introduced in October 2022, serves as the model’s epilogue.

    Although the TT met its end in 2023, Audi is not ruling out the possibility of a comeback for this junior sports car. There are already hints of an electric R8 and the potential for the return of the TT, but only time will tell what Audi has in store for its future product lineup.

    Latest articles

    Related articles