Bridgestone Teams Up with Dustin Williams at SEMA to Showcase Potenza RE-71RS Tires on Four Custom Builds
LAS VEGAS, Nev., Oct. 31, 2023 – Bridgestone Americas (Bridgestone) has announced a collaboration with automotive YouTuber and Instagram star Dustin Williams to feature their Potenza RE-71RS tires on four unique custom builds. The display includes the 1995 Nissan Skyline GT-R – R33, the 2015 Subaru WRX, the 2023 Nissan Z, and the 2023 Honda Civic Type R.
The 1995 Nissan Skyline GT-R – R33 is exhibited at booth #22811 in the Central Hall at the Las Vegas Convention Center. This custom build showcases Bridgestone Potenza RE-71RS tires (275/35 R18), Advan Racing wheels, and various enhancements from HKS and HyperMax.
The 2015 Subaru WRX can be found at booth #81190 in the Silver Lot at the Las Vegas Convention Center. This custom build features Bridgestone Potenza RE-71RS tires (275/35 R18), ADVAN Racing wheels, a Varis Japan body kit, a custom volcanic orange paint job, and performance upgrades from IAG Performance, MAPerformance, and Fortune Auto.
The 2023 Nissan Z is showcased at booth #21451 in the Central Hall at the Las Vegas Convention Center. This custom build, the first Nissan Z with a full Seibon carbon fiber kit, includes Bridgestone Potenza RE-71RS tires (Front: 275/25 R18; Rear: 255/35 R18), RAYS wheels, and upgrades from Evolved Autosport and AMS Performance.
The 2023 Honda Civic Type R is on display at booth #22911 in the Central Hall at the Las Vegas Convention Center. This unique build features Bridgestone Potenza RE-71RS tires (265/35 R18), RAYS wheels, Varis Japan carbon fiber components, an A’PEXI Catback exhaust, and performance upgrades from PRL Motorsports and Ohlins.
The Bridgestone Potenza RE-71RS tire, launched in April 2022, is ideal for grassroots racing and designed for track day, autocross, and endurance racing drivers. This dedicated track tire offers precision performance, improved steering and grip, blistering lap times, and extended wear life. The Potenza RE-71RS tire is available in 38 sizes ranging from 15 to 20-inch rim diameters in the U.S. and Canadian markets, fitting popular models such as the Mazda Miata, Subaru BRZ, Ford Mustang, Porsche Cayman, and BMW 3-Series.
Bridgestone Americas, Inc., the U.S.-based subsidiary of Bridgestone Corporation, is a global leader in tires and rubber. Headquartered in Nashville, Tenn., the company employs over 45,000 people worldwide and offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies.
For more information about Bridgestone’s collaboration with Dustin Williams and the featured custom builds, visit [link to the official news release].
About Bridgestone Americas, Inc.:
Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work, and play.
SOURCE Bridgestone Americas, Inc.