Lamborghini Delays EV Supercar Plans, Shifts Focus to Synthetic Fuels

    Lamborghini Delays All-Electric Supercar Development Pending Clarity on E-Fuel Future

    In an effort to fully understand the impact of synthetic fuels and to ensure a sustainable transition to electric power, Lamborghini will postpone the development of its first all-electric supercar. Stephan Winkelmann, Chairman and CEO of Lamborghini, stated that the company aims to keep the door open for a few more years until legislators reach a conclusive decision regarding the future of synthetic fuels.

    Winkelmann acknowledged that Lamborghini’s mainstream models, the Urus and the Lanzador, are set to become fully electric by 2030, as previously announced. However, the company plans to continue producing hybrid supercars, including the forthcoming Huracan replacement and the flagship Revuelto, for another 8 to 9 years. These hybrid models will incorporate internal combustion engines as part of their plug-in hybrid configurations. Winkelmann emphasized that Lamborghini can delay the decision on future supercars until the e-fuel landscape becomes clearer due to the typical development cycle of a sports car lasting around four years.

    The CEO expressed his belief that synthetic fuels represent a more convenient transition for Lamborghini. However, he also expressed concerns about the viability and scalability of these fuels. Winkelmann emphasized that a global consensus on synthetic fuel viability and their widespread adoption is crucial for Lamborghini, as the company operates globally. He explained, “It’s no good if they are only allowed in one area. They have to be real and flying everywhere”. He further questioned the potential effectiveness of e-fuels in reducing global emissions, stating, “I’m not convinced that’s viable”.

    Addressing the readiness of Lamborghini customers for a fully electric lineup, Winkelmann highlighted a lack of certainty concerning customer acceptance. While younger buyers exhibit a clear trend toward sustainability, Winkelmann cautioned against assuming that the wider customer base shares the same sentiment. As a result, Lamborghini aims to prepare its customer base for electric vehicles in a manner considered credible and aimed at satisfying potential concerns.

    While Lamborghini may not be the first automaker to produce electric supercars or hypercars, Winkelmann emphasized the company’s commitment to being the best in this segment. To achieve this, Lamborghini intends to focus on making EVs more emotionally engaging and exciting for users. Winkelmann acknowledged that eventually, full battery-electric vehicles can offer even greater emotional experiences than internal combustion engine vehicles thanks to their incredible power output. He emphasized that the key challenge for Lamborghini is not performance but rather the handling dynamism and excitement of EVs, especially as battery energy density continues to improve.

    Winkelmann acknowledged that Lamborghini’s decision to introduce hybrid powertrains several years ago was a tough one amidst uncertainties surrounding acceptance. Similarly, the decision regarding a potential shift to an all-electric lineup requires careful consideration and time.

    In conclusion, Lamborghini’s delay in developing an all-electric supercar is a strategic move to ensure clarity on the future of synthetic fuels and to make an informed decision regarding the company’s transition to electric power. By prioritizing a sustainable and credible approach, Lamborghini aims to offer exceptional electric vehicles that deliver thrilling and emotional experiences while maintaining its position as a leader in the supercar market.

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