Aston Martin, the iconic British luxury brand, has selected Thunderhead’s ONE Engagement Hub to support its customer engagement strategy. Thunderhead is a leader in enterprise technology for customer engagement.
The collaboration between Aston Martin and Thunderhead aims to enhance Aston Martin’s understanding of customer behavior and improve their overall customer experience. Thunderhead’s ONE is a cloud-based customer engagement platform that provides unique customer insights and journey behavior. It allows enterprises across different industries to optimize their marketing and customer retention strategies, driving conversation-led engagement and building stronger relationships with customers.
For Aston Martin, the ONE Engagement Hub will help deliver insights and a deeper understanding of each customer’s individual journey. The brand intends to use the behavioral insights provided by ONE to establish stronger and more personal relationships with both dealers and customers. Simon Sproule, Vice President and Chief Marketing Officer of Aston Martin, stated that Thunderhead’s ONE Engagement Hub allows them to develop a greater understanding of their customers and meet their expectations.
Glen Manchester, Thunderhead CEO and founder, expressed excitement about working with Aston Martin to make their visionary approach to customer engagement a reality. He believes that Thunderhead’s ONE will deliver true omnichannel customer engagement and bring a new era of customer centricity and innovation to Aston Martin’s business. The aim is to optimize Aston Martin’s investment in Salesforce CRM and create a Customer Operating System™.
Aston Martin is an independent British luxury sports car company known for its hand-crafted and beautiful sports cars. Their range includes models such as the Vantage, Rapide S, Vanquish, and DB11. Founded in 1913, Aston Martin recently launched its Second Century plan for sustainable long-term growth. This plan includes replacing the entire sports car range, introducing electric vehicles, reintroducing the Lagonda marque, and developing a new manufacturing center in St Athan, Wales.
Thunderhead is focused on helping brands and consumers live in harmony. Their ONE Engagement Hub allows businesses to connect web, mobile, high street, and contact center customer experiences with their existing CRM system. This provides a multi-dimensional view of customers and enables businesses to effectively manage customer relationships at scale. Thunderhead’s goal is to allow businesses to interact with their customers as individuals, creating effortless engagement and happier customers.
In conclusion, the collaboration between Aston Martin and Thunderhead aims to enhance the British luxury brand’s understanding of customer behavior and improve its customer experience. Thunderhead’s ONE Engagement Hub will provide unique customer insights and journey behavior, enabling Aston Martin to establish deeper and more personal relationships with customers. This partnership aims to optimize Aston Martin’s investment in Salesforce CRM and deliver true omnichannel customer engagement, bringing a new era of customer centricity and innovation to the brand.