Speedway Motorsports Announces THOR Industries as Official RV Partner

    The Ultimate Guide to THOR Industries’ New Partnership with Speedway Motorsports and Their Plan to Revolutionize the RV Experience at NASCAR Events

    If you’re a race fan and an avid RVer, get ready for the ultimate collaboration that will enhance your camping experiences at NASCAR events! THOR Industries, the world’s largest RV manufacturer and a global leader in innovation and sustainability, has recently announced their partnership with Speedway Motorsports (SM), designating them as the Official RV Partner of Speedway Motorsports and all SM sports entertainment venues across the United States.

    This groundbreaking collaboration aims to deliver exceptional camping experiences to RVers attending 15 NASCAR Cup Series race weekends in 2024. With campground promotions, sweepstakes, RV support, and camper appreciation activities, THOR Industries is revolutionizing the way race fans enjoy the RV lifestyle.

    Here’s everything you need to know about this exciting partnership and how it will elevate your NASCAR race week:

    1. Unveiling the New Partnership
    Speedway Motorsports and THOR Industries have joined forces, synergizing their expertise to provide race fans with top-notch camping experiences at premier racing venues. The agreement includes 10 Speedway Motorsports facilities hosting NASCAR events, along with Circuit of The Americas during NASCAR event week. This collaboration will significantly boost brand recognition for the THOR family of companies and their dealer partners, captivating the hearts of avid race fans across the United States.

    2. Unparalleled Camping Experiences
    With THOR Industries’ unwavering commitment to innovation and sustainability, this partnership is set to redefine the camping experiences of NASCAR enthusiasts. At the 15 Speedway Motorsports NASCAR Cup race weekends in 2024, THOR will go above and beyond to ensure that fans actively embrace the RV lifestyle. Camper appreciation event activities, engaging promotions, exciting sweepstakes, and dedicated RV support will be just some of the ways that THOR Industries plans to enhance the race-fan camping experience.

    3. A Glimpse into the World of THOR Industries
    THOR Industries is a powerhouse in the RV industry, boasting an impressive portfolio of 20 RV manufacturers and over 200 North American RV brands. From luxurious travel trailers to versatile motorhomes, THOR Industries offers a wide array of options to cater to every RVer’s preferences. As the world’s largest RV manufacturer, THOR Industries spans nearly 400 operating facilities across six countries. Their mission is to inspire and empower people to “Go Everywhere. Stay Anywhere®.”

    4. A Recognized Leader in Innovation and Sustainability
    THOR Industries’ commitment to pushing the boundaries of innovation and sustainability has earned them global recognition. In 2022 and 2023, Newsweek named THOR Industries as one of “America’s Most Trusted Companies.” The company’s dedication to responsible practices also earned them a spot on the list of “America’s Most Responsible Companies” in 2023.

    5. An Enthusiastic Union of Like-Minded Brands
    Speedway Motorsports, known for its exceptional motorsports entertainment, prides itself on collaborating with world-class brands. The partnership with THOR Industries exemplifies this commitment to enhancing on-site camping experiences during NASCAR races. With over 25,000 camping spaces available at Speedway Motorsports venues across the country, this collaboration is set to create lasting memories for race fans as they enjoy race weekends with top-tier camping facilities and services.

    6. The Face behind the Partnership
    Matt Zimmerman, THOR’s North America RV Group Manager, is excited about the opportunities this partnership brings. Zimmerman recognizes the passion and loyalty of NASCAR race fans, who also happen to be part of THOR Industries’ customer base. He highlighted the shared enthusiasm between the two brands in providing unmatched camping experiences at premier racing venues. Together, THOR Industries and Speedway Motorsports anticipate creating memorable moments for RVers nationwide.

    7. Venues and Events to Mark on Your Calendar
    The partnership activation and marketing will come alive in 2024 at 10 Speedway Motorsports venues during NASCAR race weekends. These venues include Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Circuit of The Americas, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, North Wilkesboro Speedway, Sonoma Raceway, and Texas Motor Speedway. Plan your race schedule accordingly and get ready for an elevated camping experience like no other!

    8. Explore the World of THOR Industries
    While waiting for the NASCAR race weekends to come around, take some time to explore the extensive offerings from the THOR family of companies. Visit to find the perfect RV for your lifestyle. With their diverse range of travel trailers, fifth wheels, toy haulers, and Class A, B, and C motorhomes, THOR Industries has something to suit every adventurer.

    9. Get Your Tickets Early
    If you’re as excited as we are about the upcoming collaboration, make sure to secure your tickets for the 2024 NASCAR events at Speedway Motorsports facilities. Visit for ticketing information and be part of the action.

    In Conclusion
    The partnership between THOR Industries and Speedway Motorsports marks the beginning of a new era for race fans and RV enthusiasts alike. Combining THOR Industries’ commitment to innovation and sustainability with Speedway Motorsports’ dedication to exceptional entertainment, this collaboration promises race weekends filled with unforgettable camping experiences. Stay connected with THOR Industries and Speedway Motorsports as they work tirelessly to bring you the best NASCAR event camping experience possible.

    For more information about this groundbreaking partnership and to stay up to date with the latest news, visit the official websites of THOR Industries ( and Speedway Motorsports (

    About THOR Industries
    THOR Industries is the world’s largest RV manufacturer, owning multiple operating companies that collectively shape the industry. For more information on the company and its impressive range of RV products, visit

    About Speedway Motorsports
    Speedway Motorsports is a prominent marketer, promoter, and sponsor of motorsports entertainment in the United States. The company owns and operates premier racing facilities across the nation, providing unforgettable experiences to racing enthusiasts. In addition, Speedway Motorsports offers souvenir merchandising services, manufactures modified racing cars and parts, and produces syndicated motorsports programming.

    Source: Speedway Motorsports

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