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    Testing the Integration of ChatGPT with DS as an AI-driven Voice Assistant

    The Revolutionary Integration of ChatGPT in DS Cars: A Game Changer in the Automotive World

    Imagine having a virtual travel companion in your car that can engage in meaningful conversations, answer questions, and even tell entertaining stories. Well, DS Automobiles is making this a reality with the integration of generative AI technology called ChatGPT into its ‘Iris’ voice assistant. This pioneering move is set to transform the automotive world, providing customers with an unparalleled onboard experience.

    DS Automobiles, known for its innovation in the premium car market, is the first to introduce this technology in Europe. The company believes that the inclusion of ChatGPT in its connected infotainment system is a game changer. “Our mission at DS is to provide our customers with a unique onboard experience. As pioneers in the integration of ChatGPT into the automotive world, we are making a generative artificial intelligence that is fluid, intuitive, and immersive accessible, transforming every trip into a unique journey,” says Olivier François, CEO of DS Automobiles.

    To get a firsthand experience of this revolutionary technology, we had the opportunity to test it ourselves in the heart of London. In this article, we will explore what ChatGPT is, how it is included in DS cars, what it can do, and how it works.

    What is ChatGPT?

    ChatGPT is an AI-powered language model developed by OpenAI that has been making waves in the headlines for its conversational abilities. It can respond to questions and prompts from users, and even challenge incorrect assumptions or reject inappropriate requests. The model continually learns and improves from its interactions with people. While some view it as a simple chat companion, others see its potential as a productivity tool.

    The use of AI, including ChatGPT, has sparked debates surrounding its integration into daily life. Critics argue that AI can encroach on privacy and lack common sense context. However, DS sees it as a tool that can enhance the existing system, making it more intuitive and user-friendly.

    How is it included in DS cars?

    Currently, the ChatGPT integration is in its pilot phase for a select group of DS owners. Approximately 20,000 owners have been invited to experience the technology first-hand. During the pilot phase, users can subscribe to the service for free until February 29th, 2024. After the pilot phase concludes, DS will gather feedback from users to refine the service before an official rollout expected in the summer of 2024.

    The technology can be installed in all DS models currently equipped with the DS Connected Navigation system and in specific models that have already hit the road, including DS 3, DS 4, DS 7, and DS 9. The assistant requires a permanent cellular connection, which is already active in the car due to the Connected Navigation system.

    What does ChatGPT do in a DS?

    The aim of integrating ChatGPT into the Iris voice assistant system is to expand its capabilities. The existing Iris system focuses on in-car commands like making phone calls, changing radio stations, and setting navigation points. With ChatGPT, DS plans to take the voice assistant system to the next level by transforming it into a true travel companion. It can now provide information about landmarks, share historical details about places, and even entertain passengers with captivating stories.

    During our testing session, we asked the system various questions and made requests while driving in a DS 7 in East London. We inquired about the history of landmarks like the Olympic Park in Stratford, the Traffic Light Tree near Blackwall, and Reliance Square in Shoreditch. Additionally, we tested its storytelling capabilities by asking it to tell a story about a man getting lost in London. The technology delivered, providing us with corny, happily-ever-after tales to entertain us.

    How does ChatGPT in a DS work?

    Using ChatGPT in a DS car is as simple as interacting with any other voice assistant. You can wake up the assistant by saying “OK Iris” or by pressing the voice command button on the steering wheel. The technology responded well to our commands and requests, allowing us to make changes to our route or make phone calls while driving.

    Of course, like any AI system, ChatGPT has its limitations. It sometimes provides incorrect information and requires specific wording for desired results. However, DS emphasizes that the technology is constantly learning from user inputs and will refine itself over time.

    The Verdict: Is ChatGPT a Game Changer?

    Based on our experiences with ChatGPT in a DS car, the technology shows promise. While we encountered a few instances where it provided incorrect information or required precise phrasing, overall, the system worked as intended. DS believes that this technology will revolutionize in-car voice assistants, expanding their capabilities beyond basic commands and transforming them into intuitive travel companions.

    However, it is essential to note that ChatGPT might not significantly impact those who do not frequently use voice assistants. DS acknowledges that this integration is an added bonus for users who enjoy engaging with a virtual companion during their travels. Nonetheless, the seamless integration of AI technology into premium cars undoubtedly sets DS apart from its competitors.

    As DS Automobiles continues to refine and improve ChatGPT, we can expect even more impressive capabilities and a more personalized experience in the future. With its ongoing commitment to enhancing the onboard experience, DS is shaping the future of the automotive industry.

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