Home Industry News The Chinese Car Brands: A Study on Public Perception

The Chinese Car Brands: A Study on Public Perception

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The Chinese Car Brands: A Study on Public Perception

Chinese Automakers Making Strides in Global Expansion

Chinese automakers have long been known for their ambitious plans to expand beyond the national market. Similar to Western car manufacturers and their electrification goals, Chinese brands are also racing to increase their presence worldwide. While they have made progress in specific regions, they still struggle with a negative reputation among consumers abroad. However, recent data shows that Chinese automakers are making significant strides in expanding their market share in both developed and developing economies.

Last year, Chinese automotive manufacturers achieved double-digit market share in regions such as the Middle East, Eurasia, and Africa. In Latin America, their market share increased by two percentage points compared to 2021. Chinese brands also witnessed growth in poor and developing economies, with market share rising from 4.79 percent in 2021 to 6.46 percent in 2022. Meanwhile, European brands saw a decline of 2.7 points, and Korean brands lost one point in market share.

Further progress has been made in the first half of this year. South Africa saw an increase in market share from 6.08 percent in 2022 to 8.83 percent in H1 2023 for passenger cars. Israel also witnessed a significant jump, with the market share rising from 8.51 percent to 16.26 percent over the same period. The isolation of Russia from the West due to sanctions has become a big opportunity for Chinese cars, as their market share more than doubled, going from 20.17 percent in 2022 to 50.20 percent in H1 2023. Similar growth has been observed in neighboring Kazakhstan.

Chinese automakers are also accelerating their penetration into Southeast Asia. In Thailand, for example, Chinese brands have risen from 9.39 percent in 2022 to 15.34 percent in H1 2023. In developed markets like Australia and New Zealand, Chinese brands like MG are starting to make significant sales impacts.

Europe, with its status as one of the most important markets in the world, has long been a dream for Chinese automakers. While some have already started selling their cars in the region, many more are expected to arrive in the coming months. According to data from JATO Dynamics, the market share of Chinese brands in passenger car sales in Europe has increased from 0.67 percent in 2021 to 1.57 percent in 2022, and further to 2.37 percent in H1 2023.

In countries like the UK, where MG is rapidly gaining popularity, market penetration of Chinese brands reached 4.26 percent in H1 2023. Italy and Spain also saw significant market shares of 4.12 percent and 3.45 percent, respectively. However, despite this progress, Chinese cars still face reputation challenges. Issues related to copyright problems, perceived low quality standards, and growing political tensions with Western societies have contributed to a negative perception. Surveys show that Chinese cars receive 62 percent negative reviews, compared to 40 percent for cars from Western brands.

Efforts to change this perception and improve quality standards are crucial for Chinese automakers. While investment and time will be needed to build a positive reputation, the data indicates that Chinese brands are making substantial strides in expanding their global market share. The dreams of Chinese automakers to establish their presence in Europe and other key markets seem to be inching closer to reality.

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